Blog Img

Sustainability: how to win clients, talent and customers

Back to Blogs

The business case for sustainability has never been stronger. Over the past several years, many companies have taken a voluntary approach to sustainability, with many considering it mainly private sector-led, pushed and enabled by government. However, as various macro-economic factors worsen, especially those concerning climate change, human rights and wellbeing, more sustainable focused regulation has been put in place to protect communities and drive economic growth.

Customers, investors and employees are demanding more action from businesses across all sectors, choosing to vote with their wallets and feet. As businesses grapple with this, plus changing industry specific policies and potential litigation, they need to think ahead. This means making fundamental operating model changes, identifying risks and opportunities quickly, and taking decisive action. Slow-to-respond corporates will fail to survive in this re-shaped economy.

There are numerus benefits to driving sustainable practices. Having a positive impact on the environment, local communities and the needs of the economy is surely the most important, but a subsequent advantage is the host of commercial and reputational benefits that follow.

In our ‘Sustainability in business report: winning clients, talent and customers’ we surveyed hundreds of businesses and professionals across the insurance, financial services and legal sectors, to understand; their approach to sustainability, changing skillsets and roles, the commercial benefits and any innovative practices.

Our research and data shows that:

  • 89% of employers think being sustainable helps to attract and retain talent

  • 78% of businesses believe their customers care about their sustainability approach

  • 73% of people would rather work for a company who is committed to sustainability

Access our data-led ‘Sustainability in business’ report to access more insights, plus…

  • What investors think of sustainability

  • How sustainable practices can help you reduce cost and create efficiencies

  • How to use your sustainability approach to attract and retain talent

  • How to create an effective sustainability strategy that sets you apart from your competitors

  • Which sustainability roles are most in demand

  • Changing skillsets and how to upskill your workforce

If you have any questions on the data or commentary please contact us, and if you like support with your sustainability strategy get in touch with our Sustainability Director, Geoff Guerin, who will be happy to help.