IDEX Consulting spoke to James Salmon, financial services M&A specialist, on the state of the M&A market, opportunities for firms and how leaders can differentiate themselves to secure the best possible deal. James shares his thoughts below.
How has the 2025 M&A market fared so far?
Deal volumes have continued to rise over the past few years, by around 12% year-on-year, with the highest rise since 2021, and so it’s no surprise that there has been a degree of optimism throughout 2025 so far. A key driver of course, was the need for many buyers and sellers to finalise deals ahead of the changes to business asset disposal relief and capital gains tax hikes, which were more outstated than anticipated.
Publicly disclosed deal value rose from £2.1 billion to £9.3 billion in 2024, and we anticipate the sentiment to be much of the same in 2025. There’s increased appetite and interest coming from Private Equity backing in the IFA sector, alongside investment banks and regional practices with an interest in national growth and scale.
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What can we expect to see for financial advice firms throughout 2025?
There will be a number of things which continue to influence and develop the market. Several key things to note are:
An increase in buy out options– There will likely be an increased interest in buy out options for lifestyle IFAs, facilitated through share and asset purchase deals.
Growing regulatory pressure – With intensified scrutiny driven by the Consumer Duty in recent history, alongside new laws shaping market dynamics, companies will need to adapt to changing regulations and compliance.
Private equity (PE) investment – Continued overseas private equity interest in acquiring UK assets, alongside appetite from existing PE holdings for consolidation, continues to show promise. The Office for National Statistics (ONS) reported that foreign investors have acquired around £7.8 billion worth of UK firms in the last quarter of 2024. Global private equity firms have record levels of capital to deploy and are under a lot of pressure to either use the money to invest or return it to their original investors, creating an aggressive PE platform.
Technology and AI innovation – Acquisition of businesses with AI capabilities offers a relatively efficient way to onboard advanced technology and expertise. In 2024 there was around 857 enterprise tech deals, with value rising to above $30 billion, driven by PE investment and large transactions.
Acquisitions based on a retiring IFA workforce – Research shows that around 50% of independent advice firm owners are planning their succession with a key driver being retirement.
Is now a good time to acquire or sell?
Activity in the market is strong, and the volume of deals is good. The buy and build strategy, especially on a regional level continues to offer firms an attractive and steady way to diversify and provide clients with a wider range of solutions.
For those looking to sell, now is as good a time as any to consider the market for options. Although there is of course a degree of political and economic uncertainty, many businesses are proactively leveraging economies of scale for business growth.
We expect to see a continued merging of consolidators to take greater precedence this year, as they reach the end of their PE investment cycles and look at extension and reinvestment options.
What are the top challenges businesses will face this year, and how can they prepare themselves?
Talent attraction - Attracting and engaging the best talent in the market continues to be a challenge for most businesses, especially for specialised roles that require advisory, data, technology and cybersecurity skills. Having the right capabilities and talent in place is an attractive factor for businesses who are considering a sale. Our recommendation would be for businesses to seriously assess their internal recruitment plan and employer branding strategy to help ensure the topic of talent doesn’t dampen expectations.
Rising class 1 employer national insurance – From April 6th employer national insurance will rise by about 1.2%, from 13.8% to 15%, with no immediate reprieve in sight, creating an additional strain for employers. This is particularly true of small and medium sized enterprises which are already operating on tight margins and are likely to have fewer resources to be able to absorb increases and reinvest. This squeeze on profitability is likely to encourage businesses to evaluate how they can offset this additional financial burden.
FCA’s change in control process – Those considering disposal will be aware that increased regulation is delaying the Change in Control process. Understandably sellers and buyers are becoming frustrated given many want to complete before the April 6th increase in Business Asset Disposal Relief and Capital Gains Tax. What was once a 60-day standard review can now be paused mid cycle, extending to lengthier timeframes on more complex transactions, creating a great deal of uncertainty.
The impact of consumer duty on integration – Consumer Duty has shone a light on acquisitions with firms now taking a more conscious perspective on how they onboard and integrate partners to align with regulation whilst maximising ROI. To comply with regulation, pricing structures need to be aligned to drive consistency of service, ensure fair value and at the same time ensure profitability for investors and shareholders. Those who are prepared well for Consumer Duty, will have a market proposition which makes for a smoother transition and integration process.
What opportunities are there for buyers?
There’s a broad and deep mix of opportunities in the market for buyers, based on a number of factors:
Retiring advisors and succession planning
The average age of a financial advisor is 58 and around 50% of financial advisors are expected to retire in the next ten years, but only a third have succession plans in place.
Market consolidation
We’re seeing more scale driven consolidation, as smaller firms continue to struggle with increasing compliance costs, technology demands, and talent needs.M&A transactions in the wealth management sector reached record levels in 2023-2024 with the average deal size growing from $1.8B AUM in 2022 to $2.3B AUM in 2024.
Growth potential
Projected compound annual growth rate for the global wealth management market is estimated to be around 9.2% by 2030, offering a scope of opportunities for IFAs. Specialised acquisitions involving niche areas around ESG and AI, or those which will help attract new client demographics, will help to accelerate growth into new and existing geographies.
Technology integration
This year AI capabilities will reach new heights and the ability to integrate new platforms and systems to increase operational efficiency will be crucial. Research shows that firms with strong digital platforms tend to have a higher productivity rate per advisor, of at least 30-40%. 78% of advisors cite technology integration as a major challenge in post-acquisition integration, so being able to get ahead of this will considerably aid competitive advantage.
What opportunities are there for vendors?
There’s a wide pool of active vendors in the market looking for quality merger or acquisition opportunities, and we see a ‘sellers’ market forming across the sector. This is further evidenced by the increasing demand from consolidators, private equity firms and larger wealth management organisations for increased deal flow.
Due to increased regulatory scrutiny, buyers often have a more defined and Consumer Duty compliant proposition than ever before, offering vendors more security from a client continuity perspective.
These greater controls coupled with greater scale, capital, and operational efficiency, creates an attractive proposition for both the vendor, their team and clients.
For those looking to sell, how can they differentiate themselves from other businesses and make themselves appealing to buyers?
There are a number of critical factors when considering your plans to merge or exit:
Plan ahead –Those who have a deep understanding of the inner dynamics of their business, are likely to be prepared to address challenges that come with an acquisition. Anything a vendor can do to minimise disruption and risk during integration will put them at a huge advantage in ensuring both continuity and the achievement of earn-out. Acquisitions take time, and getting on the front foot enables business owners to mitigate against perceived challenges and achieve transaction success.
Conduct a thorough review and analysis – A SWOT analysis can be a simple but effective way to assess your opportunities, strengths and potential threats both for your business and in the marketplace. Understanding this will help you minimise risk and alleviate issues before they become problematic.
Seek advice from a trusted broker – Engage with a well-connected and trusted broker who understands the market. M&A experts have strong connections in the market and can help match you to the right partner. A broker can also help promote and pitch your proposition effectively in the marketplace, to help attract suitable buyers who align with your values, whilst addressing challenges which may later arise through a transaction.
Prepare information ahead of time – Vendors often underestimate the depth of information required for the due diligence process. Always try and put yourself in the shoes of the buyer – what would you want to see and analyse to bring you the confidence that this is the right deal?
Explore your trade-offs – What are you willing to compromise on to achieve the best deal? What's important to you? What’s a non-negotiable for your clients, your team and long-term goals? This will help you identify which acquirer presents the best and most secure opportunity, that aligns with your vision.
Why should a buyer or seller partner with IDEX?
IDEX Consulting are different to other brokers, we are an independent advisor uniquely positioned to provide impartial consultancy to those exploring their buy-and-sell options. We partner closely with firms to ensure we truly understand their values and long-term objectives. This helps us to dissect the market and filter out acquirers whose values and motives don’t align with that of a vendors.
For us it’s not just about a sale or acquisition, it’s about enabling and supporting the lifestyle, financial and personal goals of everyone involved to ensure the best outcome is achieved. Due to our talent management and marketing expertise, we also help businesses with future growth post integration through innovative value propositioning and talent insights.
Our team of M&A consultants have over 150 combined years of experience, with an established network of over 40,000 UK and international businesses, having introduced £13 billion AUA of opportunity to firms across the financial services sector. We also work with a range of legal, financial, tax and regulatory specialists to equip our clients with invaluable knowledge and support, who all work to support each stage of a transaction.
For a confidential chat on the M&A market or if you’re looking to explore your options, contact our financial services M&A consultant, James Salmon.
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